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1 ценность
ж.1) ( денежная стоимость) value; priceпосы́лка с объя́вленной це́нностью — parcel with stated value
2) (важность, значимость) value, importanceсисте́ма це́нностей — system of values
э́то представля́ет большу́ю це́нность — it is of great value
3) мн. ( ценные предметы) valuables, valuesматериа́льные и духо́вные це́нности — material and spiritual values
••це́нность фи́рмы эк. — goodwill (of a company)
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2 репутация фирмы
goodwill, standing of a company -
3 нематериальные активы
2) Agriculture: intangible assets (акции, облигации, патенты, торговые знаки и т. п.)3) Economy: fictitious assets (патенты, торговые марки), intangible assets, intangible property (напр. репутация фирмы), intangibles (управленческие, организационные, технические ресурсы, репутация в финансовом мире, контроль над сбытовой сетью), intangibles (хорошая репутация фирмы и т.п.)4) Accounting: fictitious asset (патенты, торговые марки), intangible assets (goodwill, patent, trademarks (гудвилл, патент, товарный знак); название одной из статей в форме баланса компании (Balance Sheet formats); противоположный термин: tangible assets - материальные активы), invisible assets (syn: intangible assets: something that a company has and that benefits it but does not exist physically, for example a brand or the company's reputation.), soft assets (intangibles)5) EBRD: goodwill, non-inventory property, non-material assets6) Microsoft: intangible fixed asset7) Organized crime: incorporeal assetsУниверсальный русско-английский словарь > нематериальные активы
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4 репутация фирмы
1) Commerce: goodwill2) Economy: reputation of a firm3) Advertising: company reputation, corporate image, corporate look
См. также в других словарях:
Company Names Tribunal — The Company Names Tribunal was created on the 1st October 2008 in the United Kingdom and is a direct result of the coming into force of Section 69 of the Companies Act 2006. [1] The Company Names Tribunal is administered by the UK Intellectual… … Wikipedia
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Goodwill — An account that can be found in the assets portion of a company s balance sheet. Goodwill can often arise when one company is purchased by another company. In an acquisition, the amount paid for the company over book value usually accounts for… … Investment dictionary
company — a business owned by a group of people called shareholders, which has its own legal identity separate from its owners. Glossary of Business Terms A proprietorship, partnership, corporation, or other form of enterprise that engages in business.… … Financial and business terms
